It is widely recognised that girls’ confidence falls dramatically as she enters secondary or high school. There are numerous reasons for this however the opportunity presents itself to resolve this. The motivation for doing so is simple, businesses that have invested in female representation produce better results.

A young woman raised in our fragmented media landscape will rarely see herself represented doing anything other than superficial and gender biased roles. It is this lack of representation that is a major cause of the drop in confidence that she experiences

The world is changing and we are at a pivotal moment when new ideas are needed to meet the challenges ahead. As old structures crumble and fall away we cannot afford to remain in the old masculine paradigm where women and their gifts were undervalued and undermined. Of course, traditional roles evolved to facilitate civilizations in their survival, but that time has passed and it is time for women to rise up and contribute in the way they always were meant to – side by side with men. This is imperative if we want to thrive beyond the current impending world crisis.