One small step for a woman, a giant leap for Humanity

Unlocking the Potential in Girls 11-18

An Education Revolution for Girls


It is widely recognised that girls’ confidence falls dramatically as she enters secondary or high school. There are numerous reasons for this however the opportunity presents itself to resolve this. The motivation for doing so is simple, businesses that have invested in female representation produce better results.
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A young woman raised in our fragmented media landscape will rarely see herself represented doing anything other than superficial and gender biased roles. It is this lack of representation that is a major cause of the drop in confidence that she experiences

The Potency.World Charter

Here is how we intend to uplift the whole of society mentally, physically, and financially. Please look at, and sign our Charter, if you are a business owner and you agree with what are trying to do.


The world is changing and we are at a pivotal moment when new ideas are needed to meet the challenges ahead. As old structures crumble and fall away we cannot afford to remain in the old masculine paradigm where women and their gifts were undervalued and undermined. Of course, traditional roles evolved to facilitate civilizations in their survival, but that time has passed and it is time for women to rise up and contribute in the way they always were meant to – side by side with men. This is imperative if we want to thrive beyond the current impending world crisis.
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December 9, 2023
Bring on the Female Superheros

Why is it so hard to find female superhero merchandise? In this passionate, sparkling talk, media studies scholar (and father of a Star Wars-obsessed daughter) Christopher Bell addresses the alarming lack of female superheroes in the toys and products marketed to kids -- and what it means for how we teach them about the world.

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February 9, 2022
Teach Girls Bravery

Potency will be in every country in every environment where the opportunity presents itself. Our vision is to be in 50 countries and graduate 500,000 young women annually each year by 2035.

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January 28, 2022
Do Schools Kill Creativity

Sir Ken Robinson makes an entertaining and profoundly moving case for creating an education system that nurtures (rather than undermines) creativity.

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