A small step for a women... 

A giant leap for Humanity 

Business Transformation

It will take 286 years to close gender gaps in legal protection and remove discriminatory laws against women, 140 years for equal representation in positions of power, and at least 40 years to achieve gender parity in national parliaments. (?)

How women can help fill the oil and gas industry’s talent gap

Companies that have a significant share of female leaders outperform their peers, according to McKinsey research. Companies in the oil and gas (O&G) industry should carefully consider this insight, given that the industry has struggled to attract, retain, and promote women.
Imagine living in a world in which you were routinely patronised by women. Imagine having your views ignored or your expertise frequently challenged by them. Imagine people always addressing the woman you are with before you. Now imagine a world in which the reverse of this is true.
We at Potency.World Business Consultants look at companies 'pushing back' against DEI Targets. Obviously, they felt obliged and did not embrace the competitive advantages. Greater sales and profits every year to satisfy shareholder needs can exceed even your optimistic forecasts. You cannot see your system from within. Business teams with an equal number of women and men perform better in sales and profits than male-dominated teams.
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Imagine a world where...
Your phone is too big for your hand
Your doctor prescribes a drug that is wrong for your body. In a car accident, you are 47% more likely to be injured. If any of that sounds familiar, chances are you're a woman.
Michelle Minnikin is a Chartered Organisational Psychologist, Coach, and Author based in Newcastle upon Tyne, England. With over two decades of experience in leadership and organisational development, employee selection and assessment, coaching, and personal development, she has dedicated her career to facilitating positive change and empowering individuals to realise their potential.

In 2023, Michelle authored "Good Girl Deprogramming: Unleash The Rebel Within," a book that delves into the societal expectations placed on women and offers guidance on breaking free from the constraints of 'Good Girl' conditioning. The book has been described as a transformative guide, encouraging readers to embrace their authentic selves and challenge limiting beliefs.

Beyond her writing, Michelle is the co-founder of Work Pirates, an organisation that assists companies in solving people-related challenges by co-creating positive change. As the Captain of Culture at Work Pirates, she focuses on enhancing workplace environments and fostering cultures that support authenticity and growth.

Michelle's personal journey includes an ADHD diagnosis in December 2020, which provided clarity and prompted a deeper exploration of how societal norms had influenced her identity. This experience has further fueled her mission to help women design their ideal lives by rediscovering their courage and authenticity.

In her coaching practice, Michelle is known for creating a safe and playful environment, allowing clients to explore their unique strengths and pursue personal development. Her approach is rooted in positive psychology, and she is passionate about helping individuals break free from societal constraints to lead fulfilling lives.
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Michelle shares stories, facts, and actionable advice that empowers women to break free from their own programming and rediscover who we truly are
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